07 Aug

What every nonprofit should look for in a community manager

Social media can be a powerful tool for nonprofits to build support, attract new donors and further their cause. A strong digital presence has become essential to developing social movements. This comes with a growing need for community managers — the people who manage a nonprofit’s social media channels — to oversee that presence.

30 May

Why engaging next generation donors is key to your nonprofit's success

It’s no secret that what motivates young people has shifted in the past couple of decades. For nonprofits, a major change is that millennials and Generation X-ers are less interested in owning things and more interested in experiences. Another way to think about this is that young people are more interested in what they do, rather than what they have.

23 Feb

The Axis Group is a proud supporter of Creative Toolbox

The Axis Insurance Group believes that everything we do matters, professionally and personally. That's why we're such big fans of Creative Toolbox, a local social venture with a focus on educating youth.

12 Feb

North American CEOs among the most optimistic: report

Cyber threats top the list of worries from corporate leaders 

Corporate optimism about short term prospects rose to record heights this year, according to PwC’s annual CEO survey

05 Feb

Five effective donor retention strategies for nonprofits

 

According to nonprofit expert Chuck Longfield, a decade ago the average retention rates for donors was around 33%. Since then, that number has actually gotten worse, dipping down to 27%.

If that trend continues, donor retention rates will dip under 20%. Those numbers are shocking, and a little bit scary, but they shouldn’t discourage nonprofits and charities. The fact that not everyone is on the ball gives those that are doing it right all the more opportunity.

13 Dec

Elements of an effective slogan

A recent article in the Guardian pitches a formula for an effective charity slogan: “Unique + ruthless = unforgettable.”

05 Dec

Adding an Additional Insured to your policy

Somebody asked to be added to my General Liability insurance policy as Additional Insured — what does this mean?

30 Nov

Nonprofit board management guide - Orientation and evaluation (Part 3 of 3)

Management techniques to improve board recruitment and retention from a nonprofit expert - Part 3: Orientation and Evaluation

30 Nov

Nonprofit board management guide - Recruitment (Part 2 of 3)

Management techniques to improve board recruitment and retention from a nonprofit expert - Part 2: Recruitment

30 Nov

Nonprofit board management guide - Establishing the committee (Part 1 of 3)

Management techniques to improve board recruitment and retention from a nonprofit expert - Part 1: Establishing the committee

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